ALDI Australia has launched the ALDI Lunchbox initiative with the support of the Healthy Kids Association to make it easier for parents and kids to plan, shop for and create balanced school lunchboxes.
The initiative will be driven by the ALDI Lunchbox iPhone App and website, which provide weekly lunchbox menu combinations and corresponding shopping lists.
Jennifer Madz, Nutritionist at Healthy Kids Association, says that the iPhone App and website, when used together, aim to educate and reassure parents that they are providing their kids the right balance of nutritious core foods they need every day. This is made easy in-store with the ‘ALDI Lunchbox’ logo featured on product shelves next to products included in the initiative to assist parents and kids in identifying foods for lunchboxes.
“The ALDI Lunchbox initiative provides a solution for parents that are feeling uncertain about whether they are providing their kids with a balanced diet, particularly as a day’s lunchbox can make up around a third of their daily nutritional requirements. We have worked closely with ALDI Australia to ensure that products identified in the initiative are carefully combined across weekly menus to achieve balanced lunchboxes and help parents create varied, nutritious menus their kids will enjoy.”
According to the Healthy Kids Association, a balanced lunchbox contains four core items plus another one for active kids. This includes a substantial lunch item, usually a sandwich; a core snack, such as wholegrain crackers with reduced fat cheese; a piece of fresh fruit; a drink, preferably water, reduced fat milk drink or a small 99% fruit juice; and for days when kids are extra active, an additional snack, which can include another snack based on core foods or an occasional food item like a muesli bar or small bag of chips once a week.
“The best thing about this initiative is how easy the ALDI Lunchbox iPhone App and website make the shopping experience. Parents and kids can select products based on what they like and dislike, which then creates a weekly plan and shopping list of all the products needed to make their balanced lunchboxes. The fact that kids can choose their own preferred lunchbox foods from the selections provided will not only make them feel a part of their everyday lunchbox choices, but will also help educate them on what foods and how much, make up a balanced diet,” said Madz.
ALDI Australia has made it easier for parents to identify ALDI Lunchbox food products in-store by creating the colourful “ALDI Lunchbox” logo that will appear on product shelves next to products included in the initiative. The ALDI Lunchbox iPhone App and dedicated website provide more detail on how often and how much of each of these foods and drinks go into making a balanced lunchbox every day.
“The ALDI Lunchbox iPhone App and website will provide lunchbox menus and a shopping list to make planning and packing school lunchboxes simple. We are excited to be launching this initiative, particularly at a time when everyone is returning to school and parents have to face the difficulty of providing variety for their kids every day,” said an ALDI Australia Spokesperson.
The ALDI Lunchbox website is live and the iPhone App is available for free download from the App Store now.
Visit an ALDI store or online www.aldi.com.au/lunchbox for further information.